Friday, 24 June 2016

Brand Management- ‘Essence of Business’



‘Brand’ is a word that provides depth knowledge about the product and its usage. We often get confused with marketing and branding. But these two are totally different concepts of the market. Brand itself defines the main product and services that is much more identical to product. A brand represents the name, logo and design of a company. These are some of the crucial elements of branding.